Privacy Policy

This Privacy Policy together with our Terms of Use and any other agreement between you and us and sets out the basis on which any Personal Data we collect from you, or that you provide to us, will be processed by Apex Endodontics.

For the purposes of the Act, Apex Endodonticsis the data controller and our data controller registration number is. If you have any questions about this Privacy Policy, we can be reached by email at kunal@apexendo.co.uk

We reserve the right to amend or modify this Privacy Policy at any time and in response to changes in applicable law. If we change our Privacy Policy we will post the changes on this page, and may place notices on other pages of our Website, so that you are aware of any amendments.

1. Information we may collect about you

1.1We may collect and process the following data about you whether you are a Doctor orUser as defined in the Terms of Use;
1.2information that you provide by filling in forms to create an account and/or profile. This includes information you provide at the time of creating your account or at any subsequent point;
1.3scheduling appointments with Dentists on our Website;
1.4if you contact us, we may keep a record of that correspondence;
1.5we may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them;
1.6details of any videos, comments, posts, social media information or other information you post on the Website;
1.7device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information); and
1.8details of your visits to the Website, including but not limited to, the Internet protocol address used to connect your computer to the Internet, traffic data, location data, other communication data and the resources that you access.
1.9We will hold the above information for as long as is necessary to provide you with the service on the Website, deal with any specific issues that you may raise or otherwise as is required by law or any relevant regulatory body.

2. Information we may collect about you

We may collect and process the following data about others that you provide us with, including (but not limited to) information that you provide by filling in forms on the Website. You represent and warrant to us that you have obtained the express consent from the individuals whose data you provide us with.

For the avoidance of any doubt, any reference in this Privacy Policy to your data shall include data about other individuals that you have provided us with.

3. IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical information about our users’ browsing actions and patterns, and does not identify any individual. If you download our mobile application, we may receive information about your location and mobile device.

4. Where we store your personal information

The data we collect from you is stored in the UK but may be transferred to and stored at a destination outside of the European Economic Area (“EEA”). Any Personal Data you provide may be used by a group company, partner entities, and vendors and service agencies that we may engage to assist us. However, Apex Endodontics will not otherwise provide your Personal Data to a third party without obtaining your prior consent, except in case providing it to (a) successors in title to our business; or (b) a third party pursuant to laws or regulations; or (c) in order to enforce or apply the Website Terms of Use or (d) to protect the rights, property or safety of others; or (d) as outlined in this Privacy Policy.

By submitting your Personal Data, you agree to this transfer, storing or processing. Apex Endodontics will take all steps reasonably necessary to ensure that your Personal Data is treated securely and in accordance with this Privacy Policy.

The transfer, storage or processing of Personal Data outside the EEA does not diminish your rights and we will take all reasonable steps necessary to ensure that any information that is transferred, stored or processed outside the EEA will be treated securely, in accordance with this Privacy Policy and with the same level of protection required by the Act. Please note that by visiting and using the Website, and giving us your Personal Data, you consent to your Personal Data being collected, used, processed, disclosed and stored by us, only as described in the Terms of Use and this Privacy Policy.

5. Safeguarding personal data

We do not disclose your account details, postal or email addresses to anyone except when legally required to do so.

It is your responsibility to keep your password secure. Unfortunately, the transmission of information via the internet is not completely secure. Although Apex Endodontics will do its best to protect your personal data, we cannot guarantee the security of your data transmitted to the Website, any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try and prevent any unauthorised access.

6. How we use your information

We use information held (and information about others) in the following ways:
6.1to schedule appointments with Dentists and/or Dental practices;
6.2to process appointments, orders, registration and enquiries;
6.3send appointment reminders (if applicable);
6.4to enable Dentists to refer Users to and make appointments with other Dentists on Users’ behalf or to perform analyses on potential health issues or treatments, provided that Users choose to use the applicable services;
6.5to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
6.6to ensure that content from the Website is presented in the most effective manner for you and for your computer;
6.7to conduct, monitor and analyse our business or Website operations. We may use the information to monitor and improve our level of service, to improve the content of the Website, to respond to your requests and for our own internal purposes;
6.8to prevent fraud and other prohibited or illegal activities;
6.9to protect the rights and safety of our affiliated entities and third parties, as well as our own;
6.10to monitor compliance with our Terms of Use;
6.11to ensure you receive information relevant to you;
6.12to ensure the content on the Website is presented in the most effective manner for you and your computer or mobile device; and
6.13to notify you about changes to our service.

If you are a Dentist listed on the Website, we use the information provided for purposes which may include:
6.14highlighting your services on the Website;
6.15processing appointments, orders, registration and enquiries;
6.16enabling users to participate in interactive features of our Website;
6.17confirming appointments;
6.18to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
6.19to ensure that content from the Website is presented in the most effective manner for you and for your computer;
6.20to conduct, monitor and analyse our business or Website operations. We may use the information to monitor and improve our level of service, to improve the content of the Website, to respond to your requests and for our own internal purposes;
6.21to prevent fraud and other prohibited or illegal activities;
6.22to protect the rights and safety of our affiliated entities and third parties, as well as our own; and
6.23to monitor compliance with our Terms of Use;

We may disclose your personal information to any partner of Apex Endodontics and/or a member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties and such disclosure may include for the following purposes:
6.24when Apex Endodontics entrusts a certain sub-contractor and/or partner with the handling of Personal Data in which case Apex Endodontics will carefully check and select such subcontractor and partner and will exercise necessary and appropriate supervision and/or review over such sub-contractor and/or partner in order to ensure the security control of the entrusted Personal Data;
6.25in the event that we sell or buy any business or assets, in which case we may disclose your Personal Data to the prospective seller or buyer of such business or assets;
6.26if Apex Endodontics or substantially all of its assets are acquired by a third party, in which case Personal Data held by Apex Endodontics about its customers will be one of the transferred assets; or
6.27if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to protect the rights, property, or safety of Apex Endodontics, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

7. Public Information

Any information you may reveal in a review posting or online discussion is intentionally open to the public and is not in any way private. We recommend that you carefully consider whether to disclose any personal information in any public posting. What you may have written may be viewed and/or collected by third parties and may be used by others in ways we are unable to control or predict.

8. Links to third party sites

The Website may from time to time provide links to other third-party websites whose privacy policy practices may differ from those of Apex Endodontics. The Privacy Policy described here does not apply to those sites. If you submit Personal Data to those sites, your information is governed by their privacy policies and we do not accept any responsibility or liability in respect of third party sites. Please ensure you check the legal and privacy policy sections of any third-party sites you may access through the Website before submitting Personal Data to them.

9. Your rights

You have the right to ask us not to process your personal data by contacting us at kunal@apexendo.co.uk.

The Act gives you the right to access information held about you by submitting a request in accordance with the Act and is subject to a £10 administrative fee. All such requests should be sent to kunal@apexendo.co.uk.

10. Changes to this policy

Please note that this Privacy Policy may be revised at any time, so users are encouraged to visit this page every time they visit the Website. This Privacy Policy was last reviewed on 22ndDecember 2017.

11. Contact

Any questions, comments, complaints and other enquiries regarding your Personal Data or our Privacy Policy and practices, please email us at kunal@apexendo.co.uk.